Our Sustainability Guidelines

To maintain the integrity of our directory and provide genuine value to conscious consumers, every business listed must demonstrate a clear commitment to sustainable and ethical practices. These guidelines form the foundation of our review process.

1. Environmental Responsibility

We prioritize businesses that actively work to minimize their environmental footprint. This includes:

  • Conscious Materials: A significant portion of products must be made from sustainable materials such as organic cotton, linen, hemp, Tencel™, recycled/upcycled fabrics, or other innovative eco-friendly alternatives.
  • Reduced Impact: A clear effort to reduce water usage, energy consumption, and waste during production. This can be demonstrated through processes like natural dyeing or use of renewable energy.
  • Packaging: A commitment to minimal, plastic-free, and recyclable or compostable packaging.

2. Ethical Production

Fashion cannot be sustainable if it is not ethical. We require that businesses ensure the well-being and fair treatment of all workers in their supply chain.

  • Fair Labor: Adherence to fair labor practices, including providing living wages, safe working conditions, and reasonable hours. We look for certifications like Fair Trade or SA8000.
  • No Harmful Practices: A strict policy against child labor, forced labor, and any form of discrimination.
  • Animal Welfare: If animal products are used, they must be sourced responsibly, with a strong animal welfare policy in place (e.g., Responsible Wool Standard, non-mulesed wool).

3. Transparency and Circularity

We value honesty and a forward-thinking approach to a product's lifecycle.

  • Supply Chain Transparency: Businesses should be open about where their products are made and who makes them. Publicly available information on factories or suppliers is highly valued.
  • Built to Last: A focus on creating high-quality, durable products that stand the test of time, moving away from the disposable "fast fashion" model.
  • Circular Initiatives: We encourage businesses that offer repair programs, take-back schemes for recycling, or utilize a made-to-order model to reduce waste.

Ready to Join Us?

If your business aligns with these principles, we encourage you to submit your information for review. Together, we can build a more sustainable future for fashion.

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