klee klee
4.7
(112 reviews)
Our Sustainability Evaluation
6.0/7.0
excellent
Planet (3.0/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (2.0/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (1.0/1.5 pts)
+0.5
+0.5
+0.5
klee klee, meaning 'slow down' in Tibetan, is a Shanghai-based minimalist brand under ZUCZUG founded in 2010. Advocates slow-living with GOTS certified organic materials, natural dyes, and timeless designs. Offers free repairs and recycling. Featured by Ellen MacArthur Foundation for circular design. Project to preserve ethnic minority cultural heritage.
Evaluation updated on November 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
Minimalist eco-friendly fashion brand meaning 'slow down' in Tibetan, focused on reconnecting with natural rhythms
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