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Fake Natoo

ContemporaryOrganic FibersSlow Fashion

4.6

(89 reviews)

Our Sustainability Evaluation

5.5/7.0

excellent

Planet (2.5/3.0 pts)

+1.0

+1.0

+0.5

+0.5

-1.0

Practice (2.0/2.5 pts)

+1.0

+0.5

+0.5

+0.5

-1.0

Circularity (1.0/1.5 pts)

+0.5

+0.5

+0.5

Fake Natoo, founded by designer Zhang Na in 2008, is one of China's most representative fashion brands. Focus on emotional connection between people and clothing with organic materials and natural dyes. Won International Woolmark Prize Asia 2014/2015. Sister brand to Reclothing Bank.

Evaluation updated on November 2025

About Our Sustainability Ratings

We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.

Learn More About Our Rating System

About the Business

Relaxed, emotion-driven fashion brand combining human emotion with sustainable design principles

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