Red Feather
4.8
(19 reviews)
About the Business
Red Feather was founded in 2011 by an advertising executive who, after seven years working in retail for large clothing companies, decided to create his own clothing brand.
Our Sustainability Evaluation
4.0/7.0
good
Planet (1.5/3.0 pts)
Material Certifications
+1.0
Avoids Problematic Materials
+1.0
Transparent Sourcing
+0.5
Durability Signals
+0.5
Fast Fashion Penalty
-1.0
Practice (2.0/2.5 pts)
Local Production
+1.0
Transparent Makers
+0.5
Fair Pricing
+0.5
Longevity Model
+0.5
Business Red Flags
-1.0
Circularity (0.5/1.5 pts)
Minimal Packaging
+0.5
End of Life Solutions
+0.5
Waste Reduction
+0.5
Red Feather's sustainability strategy is grounded in a strong commitment to slow fashion and local production. The brand's decision to manufacture 100% in Brazil and use certified natural materials like BCI cotton is a significant positive. Their focus on creating timeless, durable menswear encourages a more conscious form of consumption, where quality and longevity are valued over temporary trends. This approach directly counters the wasteful practices of the mainstream fashion industry.
Evaluation updated on October 2025
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