Paper Shades
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About the Business
Changing the game on eyewear, required a non-radical common sense approach. This lead to every step of the life of a pair of Paper Shades being sustainable.
Our Sustainability Evaluation
6.0/7.0
excellent
Planet (2.0/3.0 pts)
Material Certifications
+1.0
Avoids Problematic Materials
+1.0
Transparent Sourcing
+0.5
Durability Signals
+0.5
Fast Fashion Penalty
-1.0
Practice (2.5/2.5 pts)
Local Production
+1.0
Transparent Makers
+0.5
Fair Pricing
+0.5
Longevity Model
+0.5
Business Red Flags
-1.0
Circularity (1.5/1.5 pts)
Minimal Packaging
+0.5
End of Life Solutions
+0.5
Waste Reduction
+0.5
Paper Shades is a highly innovative brand that tackles the issue of disposable, trend-driven eyewear with a truly circular solution. Their strength lies in their material choice—recycled paper—and a design philosophy centered on end-of-life. By ensuring all components are separable, recyclable, and largely biodegradable, they offer a model for sustainable consumable goods. Their local Hong Kong production and ultra-light, minimal packaging further enhance their excellent sustainability credentials.
Evaluation updated on October 2025
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