The Giving Movement
4.3
(621 reviews)
About the Business
Athleisure and streetwear intertwine seamlessly with purpose and beat a commitment to charity and sustainability that transcends the ordinary. The Giving Movement is a UAE-born brand founded by Dominic Nowell-Barnes, offering soft-stretch, sustainable athleisure made from recycled and organic materials, donating $4 per item to charity, with over $1 million donated to date.
Our Sustainability Evaluation
5.0/7.0
good
Planet (3.0/3.0 pts)
Material Certifications
+1.0
Avoids Problematic Materials
+1.0
Transparent Sourcing
+0.5
Durability Signals
+0.5
Fast Fashion Penalty
-1.0
Practice (1.5/2.5 pts)
Local Production
+1.0
Transparent Makers
+0.5
Fair Pricing
+0.5
Longevity Model
+0.5
Business Red Flags
-1.0
Circularity (0.5/1.5 pts)
Minimal Packaging
+0.5
End of Life Solutions
+0.5
Waste Reduction
+0.5
The Giving Movement, founded by Dominic Nowell-Barnes, combines sustainable athleisure with philanthropy, using eco-materials and donating to charity per sale.
Evaluation updated on November 2025
Customer Reviews
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Contact & Visit
+971 4 250 3970
team@thegivingmovement.com
Mall of the Emirates 1st Floor, 1, opposite Marks & Spencer, Dubai, United Arab Emirates
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