Urban Ocean

Urban Ocean was founded by Danell, a fashion industry professional who worked internationally before returning to Cape Town. After working in corporate fashion in Cape Town, moving to the UK, and returning home, she decided to create an online platform showcasing talented local designers that aren't mass-produced. The brand name was inspired by Cape Town's unique natural beauty and vibe - a city with the perfect balance between nature and urban life. Danell curates an eclectic mix of apparel and accessories with strong emphasis on local designers, offering unique handpicked pieces from her travels. The platform features innovative designers creating world-class items like shoes from cork, bags from recycled plastic, and hand-stitched garments. Initially launched with women's clothing from a handful of designers, with plans to expand into menswear. Located on fashionable Kloof Street in Cape Town's city center, the physical store complements the online platform. The business model focuses on once-off pieces ensuring customers won't look like everyone else. Customer reviews consistently praise Danell's exceptional personal service, including accommodating special sizing requests and going the extra mile to ensure perfect fit. Free shipping offered within South Africa.