Sitting Pretty
4.4
(4 reviews)
About the Business
Ethical women's apparel brand founded by Emma Longden in 2009, blending bohemian chic and urban sophistication. All pieces made locally in Cape Town using only natural fabrics.
Our Sustainability Evaluation
5.0/7.0
good
Planet (2.5/3.0 pts)
Material Certifications
+1.0
Avoids Problematic Materials
+1.0
Transparent Sourcing
+0.5
Durability Signals
+0.5
Fast Fashion Penalty
-1.0
Practice (2.0/2.5 pts)
Local Production
+1.0
Transparent Makers
+0.5
Fair Pricing
+0.5
Longevity Model
+0.5
Business Red Flags
-1.0
Circularity (0.5/1.5 pts)
Minimal Packaging
+0.5
End of Life Solutions
+0.5
Waste Reduction
+0.5
Sitting Pretty was founded in April 2009 by Emma Longden. After recognizing the environmental and ethical issues in the fashion industry, she rebranded in 2013 to create an ethical fashion brand embracing slow fashion. The brand celebrates its commitment to natural fibers and local Cape Town production. Winner of the Retail Award at TWYG's Sustainable Fashion Awards. Collections feature warm earthy tones and are named after Greek and Roman mythology. The brand also founded The Ethical Market, a platform for local sustainable brands. Customer reviews consistently praise the unique designs, quality, and ethical practices, though some note fabric shrinkage issues.
Evaluation updated on November 2025
Customer Reviews
Leave a ReviewThis business doesn't have any reviews yet. Be the first to share your experience!
Contact & Visit
Upgrade to a Featured Plan
Unlock this map, a photo gallery, and more to stand out! Featured companies have 5 times more exposure!
View Plans