Purr

Purr was founded by Francisca Herloff-Petersen with a vision to bring trendy, quality clothing to the Gardens area from a variety of African designers. With her 'love of fashion and making women feel confident,' Francisca has always understood that clothes need to feel as good as they look, and buying clothes needs to be a truly delicious experience. Located at the entrance of Lifestyle on Kloof, Purr has been around for over 10 years - one of the few boutiques on the ever-evolving Kloof Street with such longevity. The boutique is designed to reflect the rich and diverse cultural tapestry of the African continent, with displays showcasing the craftsmanship, traditions, and stories behind each piece. Open Monday-Friday 9am-6pm, Saturday 9am-5pm, closed Sunday. With 9,814 Facebook likes and 8,860 Instagram followers offering worldwide shipping. Featured designers include Selfi (affordable South African brand), Maya Prass (Cape Town designer with patterned wrap dresses), Minnetonka (American designer shoes), RedOker (South African leather bags), Crochet Collections (Mariam Francis Ismail from Cape Town), Dorus Mhor (Elizabeth's handcrafted designs from home studio), Fashion Ladies (Mauritius brand), Weston (Fluorite silk collection printed in Como, Italy), Dor+Kie objects (husband and wife team Andre and Diana James focusing on wood jewellery), Joanna Hedley (for confident women), Beach Cult (for beach lovers), ByCara (tarnish-free waterproof jewellery with biodegradable packaging), and Chaos & Calm (locally produced slow fashion menswear). Staff are friendly and knowledgeable with an eye for detail shown in color coordination and jewelry displays.