Graydawn Clothing

Graydawn Clothing was founded by sisters Nicole Jean Hustler (co-owner) and Jocelyn Hustler (fashion designer). The brand has built a loyal following with 14K Instagram followers who appreciate their 'thoughtfully considered, everyday wear' philosophy. Their signature approach is slow fashion with classics - revisiting most loved pieces and silhouettes every season in different fabrics or colours, ensuring timeless wardrobe staples. Located at Shop 1A in Kalk Bay Village Square (across from Kalk Bay Theatre, next to Ohana Cafe). The shop has quirky winter hours and may close when it rains, so they encourage customers to check Instagram before visiting. Products include linen culottes (bestseller), cotton muslin tops, linen shirts, corduroy pants, and mohair pieces. Pricing ranges from R840 for basic tops to R1,399 for trousers. Customer testimonials consistently mention pieces lasting for years with excellent quality and incredibly soft fabrics. The brand's zero-waste approach extends beyond production - fabric offcuts are transformed into new small accessories and all packaging bags are made from upcycled fabric waste, creating a truly circular system. With approximately 9,900 monthly website visitors, Graydawn has achieved remarkable success while staying true to slow fashion principles. Customers describe items as 'well-made and lasting' and 'ideal for anyone looking to make their wardrobe timeless and sustainable.'